When selling a home, or renting a property, sometimes photos just aren't enough. Some properties simply don't look as good as they do in person, thus, a home tour video is essential to show and highlight the home's best features!
When creating home tours, we can use several different tactics. We like to include drone footage to show the location, the views, and the layout of the home. We use steadicam "walk-through" footage to give viewers the sense of actually being there and to create a sense of movement. Components may vary from home to home, depending on what the goal is. If the realtor wants to create a connection with viewers, it may be beneficial to follow him or her through the house, telling / explaining the home to viewers. If it is for a home rental, seeing the realtor may not be so crucial, but a voiceover may be more appropriate. We can also use creative titles in order to highlight the homes features. Since many viewers watch from mobile devices and may not have their sound turned on, the subtitles / titles may be a better way to reach people.
The best way to approach home tours is to get the best shots and create a catchy promotional video so that viewers are intrigued and motivated to contact the realtor or property manger.
Have a property you want to showcase? Get us on the schedule!
This was the first year we were available to participate and enjoy the All-Industry Cruise! We were asked to make a highlight video of the event. We decided to bring our new Canon 5D mark IV and take it for a test run. We REALLY loved the camera. It's got some great new features that the mark III did not have. It shoots 4K video, and has some nice autofocus tracking! It also looks amazing in low-light (see our last shot in this video, of the San Diego bay at night!)
We also loved the cruise! It was on the Inspiration Hornblower, and there was lots of appetizers, drinks, and dancing! It was definitely a fun event and there were people from all different types of businesses to network with.
Making highlight videos of events is a great way to promote the event for future years! When shooting, we look for the best shots, as well as find a way to include all the components. There were many different sponsors, so we tried to get shots that included them as well. When editing this type of video, we highlight the best parts yet keep it short and concise so people don't get bored. The worst thing is to have a boring video, and that is definitely NOT our style.
Enjoy this fun highlight, and maybe we will see on you board next year!
In July, we had an amazing opportunity to fly to Sayulita, Nayarit, Mexico. Our client, Sayulitalife.com had us connect with several businesses in Sayulita to feature in a highlight reel, so we set a schedule of events and enjoyed the experiences while documenting it at the same time!
We did a series of business, including 3 delicious restaurants and several activities. I absolutely loved our surf lesson with Wildmex Surf Adventure and our hike with Arturo at Mexitreks! There were lots of opportunities to fly the drone and get amazing aerial video.
We are currently in preproduction stages for our next shoot in Sayulita. Enjoy the highlight reel, and if you have any questions about booking your trip to Sayulita, what to do, or where to stay - check out www.sayulitalife.com, they have a wealth of great information about Sayulita.
Nikki is the director & founder of Classic Commercial Media. Prior to opening CCM, Nikki worked as a cinematographer for Classic Filmworks part-time while working in education management & sales.