When we were asked to create specialized content for a local hair salon, the first thing we thought of was showing different types of beauty through music. We planned an entire shoot day, including getting ready shots, beach shots, and shots inside a beautiful hotel nearby.
We had lovely talent to work with. All the women were so pleasant and easily coachable, making it a breeze to get the beauty shots we needed.
When planning shoots like these, we typically create a timeline and plan each location according to the shots we need. We always recommend shooting 10 to 1, meaning that we shoot about 10 times more than we need to! The GREAT thing about shooting more than we need is that it allows us to create multiple different edits for our clients. Often, clients will decide they want more content for social media posting, and it is wonderful to be able to have more to work with.
Enjoy this fun promo video for a hair salon, and contact us if you would like to create something of your own with us!
I absolutely loved creating this promotional video for EcoVivarium in Escondido. I came across EcoVivarium when I was searching birthday party ideas for my daughter. Lo and behold, EcoVivarium had the need for promotional video for their social media and website! I was so excited to film this video because I LOVE animals, and I LOVE seeing kids get excited!
The kids were VERY interested in all the different reptiles and amphibians. It was adorable. It was a little challenging to film due to kids running in front of the camera, however that added to the excitement and gave me fun shots to work with. I am thankful for all my experience filming weddings, because it allows me to move quickly and think on my feet when filming. Usually, I create promotional content for companies in which I am able to direct and control the shots. I may have actors, or real customers but they are very direct able, and I set up planned shots. I knew I wanted to get a lot of shots of interactions for this promotional video, so I moved around quickly, and got what I wanted! Directing 17 five year olds, that's another story!
When I create promotional videos, my main goal is to show what the company does, and create interest, so that potential clients will be compelled to 'google' the company, and find out how they, too, can experience what they have to offer.
Enjoy this promotional video, and check out EcoVivarium!
This fall, we were honored to film the San Diego Humane Society's Fur Ball. We love animals, and thought it was the perfect opportunity to get some super cute footage AND support a very good cause! A little more about the event:
On Sept. 9, San Diego Humane Society hosted 600 guests and 200 canines at its 31st annual Fur Ball gala. The evening was filled with live entertainment by Haute Chile, dancing, a delicious array of gourmet food prepared by Jeffrey Strauss of Pamplemousse Grill, and most importantly - an opportunity for guests to support San Diego Humane Society's work and animals right here in our community, both domestic and wildlife. Loyal animal supporters stepped up to the plate in a very impactful way! The event raised over $800,000 to support the animals and programs of San Diego Humane Society, making this the most successful Fur Ball to date! A special thank you to the major event sponsors: Petco, the Petco Foundation, Purina, VCA Animal Hospitals, EDCO Disposal Corporation, the Richard Woltman Foundation and Scott and Susie Tietjen.
If you have an event that needs video coverage, we LOVE creating promotional videos and highlights that you can use to promote your next event! Call us today about having us film your event.
Nikki is the director & founder of Classic Commercial Media. Prior to opening CCM, Nikki worked as a cinematographer for Classic Filmworks part-time while working in education management & sales.