Recently on business making promo videos in Sayulita, our team had the chance to film and enjoy a trail ride with Painted Ponies Equestrian Center. It was so much fun for the kids to get to ride horses and enjoy the scenery, while we rode alongside in a truck and hopped out getting shots of them along the way. Then we flew our DJI Mavic Pro at the beach to finish up the shoot! It was a gorgeous day.
When creating promo videos, there are a few options for getting the call-to-action, and the "point" of the video across.
1. We can use voiceover. Our team can record, or someone from the business can record a script that tells exactly what you want people to know. Who you are, what you offer, and how to find you.
2. We can use interview style. We interview the business owner or manager and ask the questions to get the information we need. This style is a little more personal, however not everyone feels comfortable being on camera, so people may opt. out of this type.
3. We can use graphics. Instead of having talking on the video, we use different graphics on the screen to tell everyone what they need to know. This is often a good option when the videos are being viewed on mobile devices because not everyone uses the sound on these videos.
Whichever style you choose, you will be happy with the engagement it brings to your social media channels. So, like, share and comment away!
Nikki is the director & founder of Classic Commercial Media. Prior to opening CCM, Nikki worked as a cinematographer for Classic Filmworks part-time while working in education management & sales.