What better time of year to have a back-to-school themed shoot! As summer ended and fall approached, I suggested to my clients at TTC that we do a shoot with kids of all ages, with a back to school theme! She mentioned that having a school bus would be especially fun and visually appealing. I tapped into my network and asked around, thinking that I would most likely be able to find a bus! I was right! One of my clients from a previous shoot got me in contact with her mom, who generously opened her house to our cast and crew! We had a blast getting some fun shots of the kids on the bus as well a on their tire swing.
Watch this fun promotional video to see cute kids, smiling and having fun while looking stylish!
Brand videos are always fun to create because it allows me to be creative and work with a variety of talent! Thanks to Camie Carpenter at Hollywood Talent & Associates for getting me super cute kids, and thanks to Carmen for use of her property! And of course, thank you to all the adorable kids who were well behaved and very cute.
When looking for new clients, I often think about businesses I personally would like to promote. What business owners have something that sets them apart? I saw Slim Gym from my backyard (literally, its across the street from where I live), and thought I would see what it was all about. I met with Vera, and she told me about her programs. I quickly realized this would be a great place to promote with video! People drive by small businesses all the time, but do they ever go in and see what its about? Maybe? But people are mostly on their phones at their desk, browsing Facebook or Instagram. Vera and I came up with a plan to create several videos for her, including small clips as well as fully edited promotional pieces. The day of the shoot consisted of a kids workout as well as a circuit workout for adults. Everyone got a great workout in and we got great footage! For more information about Vera's gym, check out www.slimgym.com.
Don't underestimate the power of video, since her videos have hit social media, she's seen a huge increase in business! It is really rewarding to see that happen.
Photos courtesy of Carlsbad Photo. www.carlsbadphoto.net
In May, we had the opportunity to fly out to Salt Lake City to film a series of 15 business videos for Imagination Place. Imagination Place is a studio that offers both music lessons as well as AntiGravity fitness classes.
We scheduled a full day of shooting so that we could have a large amount of video content. We filmed several classes that day including private lessons, Music Together, Musical Bridge, Imagination Workshop and several AntiGravity fitness classes. We were able to get a large amount of great footage for the business videos as well as nice testimonials to edit into the videos.
We are excited to share one of our favorite business videos we created for their social media & website that highlights Music Together. Enjoy!
Last fall, we received a call from one of our clients, Fit4Mom, that they needed a series of online training videos! As a director / producer, I knew we could create high quality branded training videos for them and we embarked on a journey to do so!
The shoot consisted of three full days in the fall, and two three quarter days in the spring. We filmed content in studio with Erick as our teleprompter operator. We also filmed live classes, to use as a teaching tool for future and current Fit4Mom instructors so that they could learn and become certified.
This shoot was an awesome experience for many reasons. One, at Classic Commercial, we are a women owned business. We love working with other women entrepreneurs and it was an honor to work with Fit4Mom. Two, I personally have a love for all things fitness and health, so to me, this content was not only useful to the client, but it was interesting to me personally as well.
We had a blast learning more about Fit4Mom during this process and look forward to future shoots with them!
We were excited to receive a call from Gustavo from Jarabe Mexicano about filming end editing the Cinco de Mayo concert in the park. I've always had a love for latin music and dancing, so it was a fun event for me to be a part of.
The concert was put on by SDSU and the Kiwanis of San Diego. The show was most enjoyable! We plugged our audio device into the sound board so that we could get nice crisp, balanced audio of the event. We were lucky to have a sound professor running then board, too! We had a three camera set up, one wide back shot with our Canon C100, then we used our Canon 5D to get all of our close up footage. We also used a DJI OSMO to get our walking / dancing shots. That particular camera was very fun to work with because it is light weight, and on a gimbal, making it great for action footage. It even shoots in 4K!
When editing the show, we put together several different edits: two for Jarabe Mexicano, highlighting their songs, one for SDSU and two for the Kiwanis foundation, one long and one short (their two minute short edit is in this post).
When covering events, we always recommend AT LEAST two shooters. Events such as shows or concerts definitely look best with lots of close ups and moving shots, so having the ability to get those is ideal. We also always ask permission ahead of time to plug into the sound board so that we know we are going to get the audio we need. For music, the sound is super important of course!
When creating the edit, we also keep in mind that the client may want to use it not just as a highlight video but to create a promotional video for next years event.
Have an event you want covered? Contact us today!
When you come across a place that is special, sometimes you just have to reach out and make a shoot happen. That is precisely what I did with the Condor's Nest. I shot a wedding with Classic Filmworks, our sister company, back in 2015, and remember really liking the venue. It has a lot of charm and style, and amazing views! I came across it when we received an inquiry from a bride for this year, so it brought it back to my mind. I contacted Lisa, one of the owners, and offered my services. I told her I really wanted to produce a piece that will give everyone the sense that they are visiting the ranch in person.
We created two promotional videos for the Condor's Nest, an "about us" video as well as a walk through video that highlights its features. We are excited to be returning to the ranch to shoot in the fall!
I met Natasha on while set for a commercial. We were both talent (yes - I act too! That is what helps me to be a great director!). We got to talking and she told me all about the networking group that she is a part of. LeTip is a group for both men and women and it allows them to network with one another and build relationships.
I attended a meeting, then my company hired to film their anniversary event. It was a pleasure to meet everyone and make this promotional business video. I look forward to doing more business with LeTip in the future!
Interested in LeTip? Check out http://letiplajolla.org and tell Natasha I sent you!
When Anne of Medichefs called me and told me her ideas, I was thrilled to be a part of it! I've always been into health and fitness, so her ideas really hit a note with me. She is a chef, trained to create recipes and eating plans that help to treat diseases such as diabetes and cancer.
We set up a three day shoot, two days for video and one for photo. We created a series of recipe type vides as well as an intro / about video to promote her website. The goal of the video series is to direct traffic to Anne's website and create awareness about Medichefs.
We set up the camera on the tripod directly over the cooking / prep area in order to get the directly overhead shots. We also had spot on lighting, as to avoid shadows and create a nice, clean, studio-look. Anne created her own scripts, and we recorded her voice-overs on that first shoot day. We had a lovely time shooting. One of the best parts - we got to try all of her lovely dishes! The salmon was definitely my favorite.
For more information about creating branded video content like Anne's contact me today! If you're interested in Medichefs: www.medichefs.com.
In November, we had the opportunity to film Contract Magazine's Design Forum at the L'Auberge in Del Mar. It was a beautiful day in sunny San Diego, and we couldn't be more pleased how this promotional video turned out!
When covering conference type events, we offer both highlight videos as well as full coverage, so that attendees may re-watch the speakers, or allow people who were not able to attend to see the sessions. Conference coverage usually includes two camera operators, so that we can cover the speakers with two different angles as well as some of the audience response.
Any questions about conference videos? Contact us directly so we can help!
Nikki is the director & founder of Classic Commercial Media. Prior to opening CCM, Nikki worked as a cinematographer for Classic Filmworks part-time while working in education management & sales.