When looking for new clients, I often think about businesses I personally would like to promote. What business owners have something that sets them apart? I saw Slim Gym from my backyard (literally, its across the street from where I live), and thought I would see what it was all about. I met with Vera, and she told me about her programs. I quickly realized this would be a great place to promote with video! People drive by small businesses all the time, but do they ever go in and see what its about? Maybe? But people are mostly on their phones at their desk, browsing Facebook or Instagram. Vera and I came up with a plan to create several videos for her, including small clips as well as fully edited promotional pieces. The day of the shoot consisted of a kids workout as well as a circuit workout for adults. Everyone got a great workout in and we got great footage! For more information about Vera's gym, check out www.slimgym.com.
Don't underestimate the power of video, since her videos have hit social media, she's seen a huge increase in business! It is really rewarding to see that happen.
Photos courtesy of Carlsbad Photo. www.carlsbadphoto.net
Nikki is the director & founder of Classic Commercial Media. Prior to opening CCM, Nikki worked as a cinematographer for Classic Filmworks part-time while working in education management & sales.